Market Assessments

Market assessments are an important first step to develop a solid business plan and help clients answer such questions as:

• What is the size of the market?
• What are the trends and key drivers in the market?
• Who are the key suppliers and key customers?
• What are the needs of customers?
• Will customers switch to our product and why?
• Who are the people we should contact in the customer organization?
• What relationships should we establish?
• How do we position ourselves against our competition, both local and international?

SAI-Asia's market studies are based primarily on in-depth field interviews with appropriate industry sources. SAI-Asia typically interviews purchasing, planning, sales and marketing, research, manufacturing, and financial personnel. These surveys develop such key marketing data as market size, growth, segmentation, leading competitors, market share, trends and developments, drivers, future outlook, and so forth.

This primary information is supplemented by analysis of data available from on-line databases, government agencies, trade associations and other public sources.

These studies help clients to identify new growth opportunities, identify and correct problems with underperforming businesses, and determine the market potential for new products and services.

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